In today's business environment, competition is fierce, and it is essential to use the right methods and tools to effectively introduce and grow your brand. Among them, one of the most influential tools is the "signboard (kanban)". Signboards not only properly communicate information about your store or company, but are also a powerful means to improve brand awareness and acquire new customers. In this article, we will take a closer look at the importance of signboards in business and how they can be used to increase brand awareness.
1. What is a signboard? Its role and function
Kanban is a tool for displaying the names of stores and companies, services, product information, etc., with the aim of visually communicating information. Kanban was originally used for process management in the Japanese manufacturing industry (especially the Toyota Production System), but is now widely used in the advertising and marketing fields as well.
The main roles and functions of signs
Increase brand awareness: Spread awareness of your store or business and create a visual impression.
Keep customers informed: Communicate important information like opening hours, services, and special offers.
Emphasize the appeal of your store and products: A well-designed sign highlights the appeal of your products and brand. 
2. The impact of signage on brand strategy
Signage is one of the elements that determines the first impression of a company or store. Properly designed and placed signage can enhance a company's brand value and differentiate it from the competitive market.
How signage impacts brand perception
Increased visual impact and attention
An attractively designed sign attracts people's attention and makes a strong impression on your store or business.
Instantaneous communication of information
The necessary information can be conveyed in a short amount of time, allowing customers to easily understand the service details.
Enhance your professional appearance
Quality signage demonstrates your company's credibility and expertise, improving your brand image.
3. Types of signs by industry and how to use them
The appropriate sign design and installation location will vary depending on the industry or business. Here we will introduce some of the most common types of signs and how to use them.
Advertising sign
Advertising signage comes in the form of outdoor billboards, electronic displays, posters, etc. and helps promote new products and announce campaigns.
Store signboard
By placing them at the entrance or inside the store, you can communicate product features and discount information to customers, increasing their desire to purchase.
Digital Signage
LED displays and interactive digital signs can update information in real time, making them ideal for communicating the latest promotions and news.
Information sign
Guide signs used in hotels, restaurants and public facilities help visitors to get to their destination without getting lost.
4. Key points for effective sign design
Creating an attractive and memorable sign requires ingenuity in design.
Simple and easy to understand design
Too much information reduces visibility, so a simple, easy-to-understand design is recommended.
Choosing the right color scheme
The colour you choose can greatly affect the impression your sign gives.
Red: urgency and vitality
Blue: Gives an impression of trustworthiness and professionalism
Gold: Creates a sense of luxury and elegance
Selection of highly visible fonts
Choosing a font that is easy to read will increase the effectiveness of your communication.
Use high-quality images and graphics
Blurry images and low-resolution designs can damage your brand's credibility.
The right information in place
It is important to strike a balance between including the necessary information, such as your company name, contact details, website, and campaign information. 
5. The evolution of signage using the latest technology
By utilizing modern technology, you can make your signage even more impactful.
Interactive signage
Signs equipped with touchscreen functionality allow customers to browse product information at their leisure.
Augmented reality (AR) signage
Signs are now also available that connect to smartphones and use AR to allow users to visually experience details about products and services.
3D design signboard
Signs that incorporate three-dimensional designs are more likely to catch the attention of passersby and make a lasting impression.
6. Cost-effectiveness and Return on Investment (ROI) of Signage
Although installing a sign does incur a certain cost, the investment will pay off in the long term.
Cost of sign installation
Design Cost
Printing and production costs
Installation and maintenance costs
Expected return on investment
Increase in number of customers
Increase sales
Increased brand awareness 
7. Signboard Success Stories
Global companies effectively use signage to establish their brand.
Nike
Digital signage is used to introduce the latest sportswear.
Apple
The simple yet sophisticated sign design expresses the luxury of the brand.
UNIQLO
Bright, highly visible signs are used to better guide customers to the store.
summary
Signage plays a vital role in branding and attracting customers to your business. Effective design and the latest technology can help you increase your brand value and succeed in a competitive marketplace.
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