Introduction: In store design, choosing the right fixtures is directly linked to attracting customers and increasing sales. In particular, store hanger racks are popular with many retailers due to their versatility and space-saving characteristics. In this article, we will introduce effective ways to use store hanger racks in six different scenarios. We will cover the latest trends in visual merchandising and explain specific ways to use them in each business type.
1.Seasonal product display in apparel shops
In the apparel (fashion) industry, it is important to change products with the seasons. By using a store hanger rack, you can get the following benefits:
- Display new items prominently to grab customers' attention
- Different sizes and colors are efficiently displayed to make it easier to choose
- Set up a sale section to increase the clearance effect
Practical technique: Vary the height of your racks to create a 3D display and add visual interest. For example, place lower racks in the front and taller racks in the back to create depth.
In addition, by adjusting the spacing between the racks, you can create an environment where customers can easily pick up products while still having enough space to move around freely. By utilizing color psychology and placing products in warm colors at eye level, you can attract more customers' attention. It is also effective to place small items and plants around the racks to create a seasonal feel.
2. Cross-selling related products at bookstores
Hanger racks can also be used effectively for merchandising in bookstores.
- Related merchandise displayed near bestselling books
- Themed exhibits for seasonal events (e.g. Valentine's Day, Christmas)
- A collection of books and related items on display for author signings
Practical technique: Match the colors of your book covers and related items to create a cohesive display. Pick the dominant color of your best-selling book covers and display bookmarks in that color on a clothes rack.
Also, displaying T-shirts and miscellaneous goods using the author's image color will stimulate fans' desire to purchase. Place the author's representative works and new releases at the top of the rack, and try to create a story-like display that the eye can follow. It is also a good idea to use QR codes to link to author interviews and book reviews posted on the rack.
3. Merchandise sales at cafes and restaurants
Restaurants can also use hanger racks to sell their own original merchandise:
- Exhibition and sale of original T-shirts and aprons
- Seasonal menu items and collaborative goods on display
- Promoting products made in collaboration with local artists
Practical technique: Install a compact clothes rack near the cash register to encourage impulse purchases while waiting. When doing so, consider the height and angle at which the products are easy to touch. For example, hang T-shirts at a height slightly below eye level and place mugs and coffee beans on the shelf below to create a flow of the eye.
Also, placing a mirror next to the rack will make it easier for customers to try on the products. It is also effective to display goods that are linked to seasonal menus (e.g. summer shaved ice menu and original spoon) as a set. Use spotlights on the rack to highlight the appeal of the products.
4. Use in hotel gift shops
Making the most of limited space is a challenge in hotel gift shops.
- Display of local T-shirts and hoodies
- Display of travel accessories (folding umbrellas, scarves, etc.)
- Seasonal beachwear and resort fashion suggestions
Practical technique: Use a vertical wall-mounted clothes rack to make the most of the space. Place lighter items (T-shirts, scarves, etc.) on the top of the wall rack, and heavier items (bags, towel sets, etc.) on the bottom. Place panels between the racks with the hotel logo and photos of local attractions for branding and information purposes.
Additionally, the products are tagged with stories unique to the region, enhancing their value as souvenirs. Next to the racks, there is a space where customers can try on the products, as well as a full-length mirror, to help them make a purchasing decision.
5. Setting up a sales corner at a beauty salon
Hairdressers can also use hanger racks to effectively sell their products:
- Display of hair care products and related hair accessories
- Sales of fashion items supervised by stylists
- A display of seasonal headbands and turbans
Practical technique: Place a clothes rack in front of the mirror to make it easy for customers to try on clothes. Choose a portable rack with wheels so that it doesn't get in the way during treatment. Adjust the height of the rack so that it can be reached even when seated, so that customers can easily pick up products between treatments. Label the products with tags such as "recommended by stylist X" to create the impression that they have the stamp of approval from an expert.
Next to the racks will be digital signage showcasing recommended products for each hairstyle with photos, enhancing visual appeal.
6. Display by function at outdoor shops
In an outdoor equipment store, functionality and visibility are key.
- Clothing displayed by activity (climbing, camping, fishing, etc.)
- Jackets displayed according to their waterproof and heat retention properties
- A display of hiking pants organized by size
Practical technique: Adding QR codes to product tags and linking them to detailed product information can help customers understand the product better. When customers scan the QR code, they can access videos of how the product is used, diagrams explaining its functionality, user reviews, and more. On the side of the rack, use magnetic plates that display icons representing functions such as waterproofness and breathability to visually express the product's features.
In addition, a digital display can be installed on top of the rack to display recommended items according to the weather of the day, and real-time information updates can be effective. Create displays around the rack that recreate actual camping scenes to concretely convey how the products can be used.
Summary: Store hanger racks play an important role in stores of various industries due to their flexibility and efficient space utilization. In 2024, experiential shopping is expected to become even more important, and creative displays using hanger racks will contribute to customer satisfaction and sales.
Please use these techniques to review the visual merchandising of your store. Choosing the right hanger rack and using it effectively will be the shortcut to business success.
